Horses come either for private sale preparation, or preparation for specific public sales such as Go For Gold, Monart, Goresbridge and Cavan. This service covers specialist feed, turn out, shoeing, dentistry, riding, and transport to the sales if required. Each horse is videoed at various stages to show to potential clients, as well as marketed & advertised locally, nationally & Internationally online – for existing industry contacts, and for public advertisement. Bill uses his skills as a rider, coach, as well as his media skills to create an overall package to maximise the horse for sale.
Bill also takes Thoroughbred (TB) foals for sales preparation, which includes a full package from field to the sales rings of Goffs and Tattersalls for such sales as the Orby and Derby sales.